A mobile computing device includes a touchscreen, a transceiver, one or more processors, and a non-transitory memory that stores computer readable instructions. The instructions cause the processors to receive, via the transceiver, a link associated with an uninstalled native application. The instructions display an indication of the link on the touchscreen. The instructions detect, via the touchscreen, a user selection of the link and provide access to a digital distribution platform for downloading and installing the native application. The instructions download and install the native application onto the mobile computing device. The instructions, upon downloading and installing the native application, automatically launch the native application into the particular state indicated by the link, wherein the particular state is different from a default state into which the native application launches when an icon corresponding to the native application is selected.