RFID data is utilized for billing and management of 3D glasses in a cinema theater or group of theaters. RFID pedestals identify privately owned or rented 3D glasses brought into a theater by a customer. An invoice is automatically generated billing the theater operator for the use of the 3D glasses. Usage of the glasses along with other data collected about the customers is utilized for targeted advertising (e.g., e-mails, texts, selected advertise in pre-show, etc.). The invention reduces up front cost in installing a reusable 3D glasses system.