In an information processing apparatus, a map view is displayed. On the map view, an image which includes a thumbnail image of an image to be incorporated in a content and identification information added to the thumbnail image is applied as a processing section. Thumbnail images of images which are determined as a link source and a link destination by a link setting for image switching when a display area satisfies a link condition are connected to each other by a line. Further, an order of images between which an image is to be successively switched by an image forward feeding operation is defined by an array of thumbnail images in a sequence setting column. Further, the images are coupled using a dotted line or the like so as to represent a preceding-succeeding relationship thereof. A thumbnail image of an image or a line is operated to update a link setting file and a sequence setting file.