An apparatus, method, system and computer-readable medium are provided for converting traffic of a first communication type to traffic of one or more additional communication types. In some embodiments, the communication types may comprise IP communications, such as IPv4 and IPv6 communications. In some embodiments, multicast communications may be supported. For example, one or more tunnels or channels may be established to support transmitting data, such as content, to one or more destination addresses. In some embodiments, a destination address may be associated with a user device. One or more messages may comprise an address that may be extracted by a device, such as a router, to determine a destination. The one or more messages may comprise a request for service or a request to join a service group.