Invention Grant
- Patent Title: Ad replacement
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Application No.: US13397857Application Date: 2012-02-16
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Publication No.: US09602863B2Publication Date: 2017-03-21
- Inventor: Marcelo D. Lechner , Michael P. Ruffini , Jason L. Malamud
- Applicant: Marcelo D. Lechner , Michael P. Ruffini , Jason L. Malamud
- Applicant Address: US NJ Basking Ridge
- Assignee: VERIZON PATENT AND LICENSING INC.
- Current Assignee: VERIZON PATENT AND LICENSING INC.
- Current Assignee Address: US NJ Basking Ridge
- Main IPC: H04N21/81
- IPC: H04N21/81 ; H04N21/432 ; H04N21/44 ; H04N21/458
Abstract:
Devices, methods, and storage media provide for receiving an airing of a program and a national ad; recording the program and the national ad; identifying an age of the national ad; comparing the age of the national ad to a threshold time period; and obtaining a replacement national ad in response to a comparison indicating that the age of the national ad exceeds the threshold time period.
Public/Granted literature
- US20130219424A1 AD REPLACEMENT Public/Granted day:2013-08-22
Information query
