Techniques for generating and providing on-demand customized mobile data services are described. A technique may include receiving application usage data at a data package service; analyzing the application usage data to obtain analyzed data; designing one or more data service packages according to the analyzed data, each data service package to define a set of parameters to manage access to a cellular data network; presenting one or more data service packages to a client device; receiving a selection of a data service package from the client device; and uploading a policy associated with the selected data service package to a data access server. Other embodiments are described and claimed.