A heating and cooling cup holder includes: a holder body to store a beverage container, a shape enclosing the beverage container, and a blowing hole to which wind is introduced; a heat exchanger having a front coupled to an outer side of the holder body to cover the blowing hole and an inlet to thereby allow the wind introduced into the inlet to be heat-exchanged and then discharged into the holder body through the blowing hole; a Peltier element having a front coupled to a rear surface of the heat exchanger and a heat pipe having a front of one end portion coupled to a rear surface of the Peltier element and the other end portion extended to a side direction; and a radiating module coupled to one end portion of the heat pipe and a radiating fan arranged at a rear of the radiating module.