An apparatus for producing a container pack includes a linear transporter, applicator elements, and head guides. The linear transporter has first, second, and third sections. Transport surfaces run parallel to one another in said first section, are oriented at an angle to one another in said second section, and again run parallel to one another in said third section. The second section comprises applicator elements having transversely displaceable and rotatable head guides for single-container transport along said three sections. The apparatus is configured to bring containers together in said third section to form said pack and to transport said pack towards a discharge side.