A measuring cup may have volumetric indicia printed along upper and lower surfaces of a reference member or centerpiece disposed near a central portion of a space encircled by a sidewall of the measuring cup. The volumetric indicia may be viewable from above the measuring cup while the cup is disposed on a horizontal countertop or work surface. When inverted, the volumetric indicia printed along a lower surface of the reference member may likewise be viewable from above. In essence, the measuring cup contains first and second receptacles for measuring volumes of substances. The first receptacle is accessible from a “top” of the measuring cup, while the second receptacle is accessible from a “bottom” of the measuring cup. The measuring cup may also include additional measuring receptacles that are removably retained in the second receptacle accessible through the bottom of the measuring cup.