The present invention provides a positioning module for a head-up display device, including: a positioning motor which is operated by an operating signal from a control unit; a lead screw which is connected with the positioning motor and rotated by an operation of the positioning motor; a movable link which is in threaded engagement with the lead screw and moved in an axial direction of the lead screw by the rotation of the lead screw; and a connecting member which connects a mirror unit, which is provided to be rotatable about a rotating shaft, with the movable link, and rotates the mirror unit according to the movement of the movable link, in which connection portions between the connecting member and the movable link are in surface contact with each other, thereby improving durability and positioning performance.