A computer implemented method of presenting visual content items, comprising: grouping the visual content items according to predefined similarity rules relating to visual characteristics of the visual content items such that each group has a range for the number of its members; selecting a representative visual content item for each group; presenting the representative visual content item of each group that has a minimal number of members above a predefined threshold; and optionally presenting the visual content items alongside the representative visual content items. The grouping may be carried out by using predefined color groups; by using predefined shape groups; or using Keypoints of the visual content items, and relate to groups of human faces, product images and landscape images.