According to an embodiment of the disclosure, a method for peer-assisted shopping, the method includes initiating, on a first endpoint corresponding to a first user, a display of media content. The method also includes initiating, on the first endpoint, an interactive feature configured to allow the first user to interact with the first endpoint in response to the display of media content. The method further includes initiating, on the first endpoint, an option for the first user to invoke a communication request with at least a second user corresponding to at least a second endpoint. Moreover, the method includes, upon selection of the option, initiating a connection request with the at least a second endpoint.