A display apparatus includes: a light-emitting unit that includes a plurality of light-emitting devices; a display unit; a first determination unit configured to determine, in a region, whether a ratio of a total number of first type pixels is a first ratio or more; a second determination unit configured to determine, in the region, whether a ratio of a total number of second type pixels is a second ratio or more, when the determination result of the first determination unit is affirmative; and a control unit configured to increase emission brightness of a target device based on the determination result of the second determination unit.