Embodiments of the present invention provide a voice identification method, including: obtaining voice data; obtaining a first confidence value according to the voice data; obtaining a noise scenario according to the voice data; obtaining a second confidence value corresponding to the noise scenario according to the first confidence value; and if the second confidence value is greater than or equal to a pre-stored confidence threshold, processing the voice data. An apparatus is also provided. The method and apparatus that flexibly adjust the confidence value according to the noise scenario greatly improve a voice identification rate under a noise environment.