A power generation control apparatus (14) includes a solar cell controller (18) and a range determinator (20). The solar cell controller (18), while changing at least one of an operation current and an operation voltage serving as driving variables within a first range, calculates actual power generated by a solar cell (13). The solar cell controller (18) controls the solar cell (13) to generate power by using a driving variable that maximizes the generated power within the first range. The range determinator (20), based on maximum generated power and at least one of a rated PV curve or an approximation line of the rated PV curve and a rated PI curve or an approximation line of the rated PI curve, updates the first range.