A device newly introduced to a network is automatically credentialed to be able to communicate over a network before the device first communicates with the network. For example, at a point of purchase, a user can provide network identification information to a merchant computing device that effects transfer of that information to the new device such that the new device can communicate directly with the network without initial credentialing directly between the unique device and the local network. In another example, the merchant computing device communicates with the local network to register a newly purchased device with the local network before the newly purchased device is introduced to the network. Accordingly, the network is configured to begin communications with the unique device without initial credentialing directly between the unique device and the local network.