An image forming apparatus includes an image reading section, a storage section, a communication section, an acceptance section, and an operation control section. The storage section has a plurality of storage regions at least one or more of which are signage-specific storage regions associated one-to-one with the one or more digital signage devices. Each of the signage-specific storage regions stores the image data generated by the image reading section having read the original document. The operation control section is further configured to, when the acceptance section accepts the delivery instruction, allow the communication section to send the image data stored in the signage-specific storage region associated with the individual digital signage device designated in the delivery instruction to the digital signage device designated in the delivery instruction and allow the storage section to store the delivery instruction as history information in the associated signage-specific storage region.