Systems and methods of video conferencing, in which existing video encoders associated with a multipoint control unit (MCU) can be shared among conference participant devices, depending upon the availability of processor and/or memory resources for the MCU. In making decisions regarding the sharing of video encoders, the systems and methods take into account various parameters associated with potential conference participant devices and the total cost of the processor/memory resources for the MCU, to determine whether a video encoder of the MCU can be shared with, or allocated to, the respective conference participant devices. By determining whether to share or allocate a video encoder of the MCU, depending upon the available processor/memory resources for the MCU, the MCU can be made to operate with increased stability. The systems and methods can be applied to any application that sends the same content to multiple receivers, including announcement and video streaming applications.