Technology is described for providing audio for digital content. The digital content may be provided to a plurality of devices. Each device may be associated with a profile. At least one group of profiles may be identified from the plurality of devices that share an affiliation. The group of profiles may be represented as a group of environment objects in the digital content. A location may be identified within the digital content that corresponds to the group of environment objects. Audio may be received for the devices. The audio may be received while the digital content is being transmitted to the plurality of devices. The audio may be transmitted to the plurality of devices for directional audio playback. The audio may be directed to correspond with the virtual location of the at least one group of environment objects in the digital content.