Various embodiments relate generally to electrical and electronic hardware, computer software, wired and wireless network communications, and wearable computing devices for identifying activities and/or destinations of relative importance. More specifically, a system, a device and a method are provided to predict a type of companion with whom a traveler collaborates to, among other things, predict activities (e.g., preferential activities) available at a geographic region association with lodging. In one or more embodiments, a method can include determining a location at which a user computing device associated with a user is disposed, and calculating that a computing device associated with a candidate companion is within a region coterminous with the location. Also, the method may include predicting data representing a companionship type for data representing the candidate companion based at least the location at which the user and the candidate companion are co-located.