A support member for a lower edge region of a bra cup is disclosed that has an elongate portion that is curved. The curvature varies in three dimensions as it extends between medial and lateral ends of the support member, and the curvature may reduce towards the lateral end. A bra cup comprising the support member is also disclosed that has a lower edge that follows the curvature of the support member. The bra cup can be formed by embedding the support member between two padded portions and fusing the support member in place.