A unitary, plastic cable tie for use in securing an article to packaging includes an elongated, serrated strap and a support member that extend orthogonally out from opposing surfaces of an apertured head. The support member includes an enlarged, planar backing plate pivotally connected to the head through a flexible, tabular neck. In use, the cable tie is folded through the neck such that the backing plate overlies the rear wall of the head. The strap is then inserted through both a fitted slot in the backing plate and a first opening in the packaging, wrapped transversely across the article, disposed through both an enlarged opening in the backing plate and a second opening in the packaging, and into engagement with the head. In this manner, the retentive force applied by the cable tie onto the packaging is dispersed evenly across the relatively large surface area of the backing plate.