The disclosure generally relates to a front-lit display having transparent and selectively emissive light directionality. The disclosed semi-retro-reflective, semi-specular and specular displays include directional front light systems that reflect light in a manner to preserve the non-Lambertian characteristic of the light output. This leads to brighter displays with a higher degree of luminance as compared to conventional microencapsulated electrophoretic displays with substantially Lambertian reflectance where much of the light is not reflected back towards the viewer.