A computer system, and underlying methodologies, provides a content management system including a page editor. The page editor provides authoring tools to allow not only a developer/designer, but also an end user, to design, create, edit, store, organize and/or publish content. Different levels of permissions may be assigned to different end users. Preferably, the page editor includes a graphical user interface (GUI), which is presented to the end user by the computer system via a client device. The GUI presents development tools to the user to allow the user to design, create, edit, store, organize and/or publish, dynamically generated content that is presented as part of existing applications or pages. Further, the content management system allows the user to expose the page editor, including the GUI and development tools, as part of the user(s) content and to adjust the content-generation experience presented to other users of the application or page.