A display apparatus includes: a display unit configured to display a preset number of units divided from each other, such that some of a plurality of sequentially-arranged content is output; a remote controller configured to receive a control command for outputting others of the plurality of content; a wireless communication unit configured to receive a wireless signal corresponding to the control command; and a controller configured to control the display unit to decrease a size of each unit and to increase the number of units when the wireless signal is consecutively received.