A social networking system generates a location store based on information received from its users. The location store includes entries having a physical location description and one or more terms associated with the physical location description. One or more entries associated with physical location descriptions within an area are identified. A local frequency of occurrence of each term in the identified entry is determined, and a global frequency of occurrence of each term in the identified entries within the location store is determined. Trending terms in the identified entries are determined based on the local frequencies and the global frequencies. Identified entries are compared to each other, with a score based on differing terms in compared entries and whether the differing terms are trending terms is generated. If a score is less than a threshold value, a combined entry is generated from the compared entries.