Systems and methods are disclosed for contextual analysis and segmentation of information objects. In accordance with one implementation, information objects, such as web pages and user profiles, may be processed to obtain a list of key terms. An index may be created containing each of the information objects and associated key terms. Information objects may then be matched to contextual segments (i.e., categories of information objects) by submitting terms associated with the contextual segments against the index. Further, thresholding may be applied, so that only the most relevant information objects for a contextual segment are assigned to the contextual segment.