The present invention provides automotive forward-looking system and method. According to an aspect of the present invention, there is provided an automotive forward-looking system including: a forward-looking sensor that has a field of view in a predetermined range of angle and monitors a forward area of a vehicle; a controller that calculates a turning angle of the forward-looking sensor by estimating the curvature of a curved road; and a sensor turning unit that turns the forward-looking sensor by being controlled to operate by the controller, in which the controller estimates the curvature of a curved road on the basis of a guardrail installed at a side of the curved road.