The invention is a printed material on which a two-dimensional code that can be read by a terminal and from which information for specifying contents reproduced by terminal can be acquired is displayed. Two-dimensional code displays a frame portion from which information about position and attitude of terminal can be acquired by terminal and a code portion configured by rotational state display dots 151, 152, 153, and 154 and 20 dots specifying contents to be reproduced by terminal. The 20 dots of the code portion and rotational state display dots are arranged on upper and lower dot portions sandwiching a dot nondisplay portion displaying a character, pictorial symbol, and the like. Rotational state display dots 151, 152, 153, and 154 show rotational position state of the terminal with respect to the two-dimensional code, and displays pattern information.