In one embodiment, feedback data of a software object is received through a sequence of cascaded GUIs. The cascaded GUIs include an interaction portion to receive the feedback data from users at a plurality of feedback levels. Further, user role weightings of the users, account weightings of enterprises associated with the users and a time weighting corresponding to a life-cycle phase of the software object are retrieved. Furthermore, average rating of the software object corresponding to each feedback level is determined as a function of the user role weightings, the account weightings, the time weighting, the feedback data corresponding to a feedback level and a number of users submitted the feedback data. The determined average ratings and rating distribution corresponding to each feedback level are graphically displayed on the interaction portion associated with a next feedback level.