A computer-implemented system and method for providing directions to available parking spaces via dynamic signs is provided. A plurality of available parking spaces is determined. Two or more parking signs in a proximate location are identified. One sign is located prior to the other sign. At least one of the available parking spaces is selected from the plurality of parking spaces for providing directions via the identified signs. A direction of the available parking space is determined for each of the parking signs in relation to that parking sign. The direction of the available parking space from each parking sign is displayed on that parking sign.