A method and apparatus for obtaining multimedia point of interest includes: obtaining a redirection request for multimedia, and collecting redirection time that is included in the redirection request; segmenting a time period of the multimedia with a predetermined interval, to be multiple time sections; obtaining a number of time sections that have most recorded redirection time; and recording time points that are corresponding to locations of recorded redirection times of the obtained number of time sections, thereby effectively reducing workload and improve efficiency for obtaining multimedia point of interest