In one exemplary embodiment, a computer-implemented method of cloud-computing based content management includes receiving a dynamic content block generated by a first user of a first client application in a first user's computing device. The dynamic content block is stored in a cloud-storage environment. A search query for the dynamic content block by a second client application in a second client's computing device is received. The dynamic content block is provided to the second client application. An update to the dynamic content block by the first user is received. The update to the dynamic content block is automatically synchronizing to the second client application. Optionally, the dynamic content block can be a wit. The dynamic content block can include a reusable portion of user-generated information such as a portion of a sales document or repeatedly used email content. A drag and drop operation from the second client application to another application can be detected.