Problem: To simplify an operation for causing an apparatus to perform desired control.Solution to Problem: In an image capturing apparatus 1, an image capturing unit 16 continuously captures an image of a subject and sequentially outputs image data. An image analysis unit 53 determines whether or not there is an instruction regarding storage of the image data outputted by the image capturing unit 16. A storage control unit 56 carries out control to store the image data outputted from the image capturing unit 16 in a storage unit 19 upon it being determined that there is an instruction regarding storage. An output control unit 51 carries out control to display, in an output unit 18, a live view image corresponding to the image data sequentially outputted by the image capturing unit 16 along with a first indicator image for processing the stored image data. An image analysis unit 53 determines whether or not a position of the image of the subject in the live view image displayed in the output unit 18 overlaps with a position of the first indicator image, and when it is determined that the images overlap, predetermined processing is carried out on the image data stored in the storage unit 19.