Systems and methods for associating additional content with broadband content are provided. A pairing between a customer premise device configured to output broadband content and a customer device may be identified by a service provider system. Information associated with content output by the customer premise device may be received by the service provider system from the customer premise device. Based at least in part upon an evaluation of the received information, the service provider system may identify additional content to be communicated to the customer device. The service provider system may then facilitate communication of the additional content to the customer device.