A non-transitory computer readable medium containing computer executable instructions that when executed by a computer perform a method, the computer program including but not limited to instructions to track a portion of the advertising data forwarded from a first end user device to a second end user; instructions to generate, based on the tracking, penetration data indicating an extent to which the first end user device forwards and propagates the portion of the advertising data to other end users; and instructions to present a portion of the advertising data in a picture in picture display window on the end user device based on the prioritizing of the advertising data during execution of the trick play command data.