System and method of managing distribution of alert messages to a plurality of presentation devices. The system enables receiving an alert distribution request from an alerting source, including emergency situation data and indication of an area associated with the emergency situation, creating an alert message corresponding to the alert distribution request and identifying broadcasting operators, which enable distributing the alert message in the emergency area. Once the alert message is created and the broadcasting operators are identified, the system forwards the alert message to the identified broadcasting operators. The broadcasting operators broadcast the alert message to the plurality of presentation devices such as mobile devices, TV sets, radio devices, and the like.