Pools of cellular devices share same provisioning profiles for cellular (over-the-air) provisioning connectivity. Conceptually, a limited pool of one or more provisioning profiles is setup in an MNO's backend equipment. Multiple cellular devices are each configured with a same provisioning profile from the pool. In practice, the number of provisioning profiles in a pool may be orders of magnitude less than the number of cellular devices configured to use the provisioning profiles in the pool.