A makeup application assistance device includes: an image acquisition unit that acquires an image obtained by photographing a face; a face part acquisition unit that acquires, from the image, face part regions of the face; a face makeup technique selection unit that selects a face makeup technique, which is a face makeup application method, for each face part; a skin condition acquisition unit that acquires the skin condition of the face; a skin correction makeup technique selection unit that selects, on the basis of the skin condition, a skin correction makeup technique, which is a skin correction makeup application method; and a makeup technique presentation unit that presents the selected face makeup techniques associated with the corresponding face part regions, and presents the selected skin correction makeup technique, to a user.