A cup holder insert is provided that may be used whenever an undersized drink or container is placed into a cup holder and is not adequately secured. The insert is a unitary piece of material, such as plastic, having a pair of upper straps and a pair of lower wings. The insert secures itself within a cup holder by way of the expansion of the lower wings towards the inner diameter of the cup holder. A central portion of the insert spans between the upper straps and lower bands and prevents any lateral movement of the object or container placed within. The top bands are secured into a loop around the drink container by sliding one into the other and retain their shape by frictional engagement.