The invention relates to a technique for operating an electrohydraulic motor vehicle brake system comprising a master cylinder, an electromechanical actuator for generating a hydraulic pressure at a plurality of wheel brakes and a set of electrically actuable valve arrangements. The set of valve arrangements comprises a first valve arrangement between the master cylinder and every wheel brake. The first valve arrangements can be controlled in the multiplex operation to generate, by means of the electromechanical actuator, the respective brake pressure intended for each of the wheel brakes. According to an aspect of this technique, the method comprises the steps of: generating a feedback current during the multiplex operation by operating an electric motor of the electromechanical actuator as a generator and supplying the feedback current to at least one electrical load.