In a vehicle steering that sets a target steering reaction force to be applied to a steering wheel on the basis of a steering angle of the steering wheel and that applies the target steering reaction force to the steering wheel; the target steering reaction force is set so that the target steering reaction force changes on the basis of whether a steering mode of the steering wheel is turn steering in which the absolute value of a steered angle of a steered wheel is increased or return steering in which the absolute value of the steered angle is reduced; and the set target steering reaction force is applied to the steering wheel.