An apparatus may include a data manager configured to manage user contacts or other data segments. The apparatus may further include an importance level determiner configured to determine an importance level for each of the user contacts or other data segments. The importance level may be based on a contextual characteristic, and therefore the apparatus may include a contextual characteristic determiner. Further, the apparatus may include a content segment adaptor configured to adapt a content segment relating to one of the user contacts or other data segments based on the importance level. For example, the content segment adaptor may select the size, color, and/or position of the content segments. Content segments may include avatars, messages, and contact information in some variations.