A computing device with a touch screen display displays a first set of a first plurality of icons in a first area of the touch screen display, the first plurality of icons including a plurality of sets of icons that are separately displayed in the first area of the touch screen display, the first plurality of icons including application launch icons; displays a second plurality of icons in a second area on the touch screen display, the second plurality of icons including application launch icons, wherein the second area is different from the first area; detects a finger swipe gesture in the first area; and, in response replaces display of the first set with display of a second set of the first plurality of icons in the first area while maintaining the display of the second plurality of icons in the second area.