A user feedback module, executable by a processing device from memory is disclosed. The user feedback module receives from a user device a selection of a seed media item. The seed media item includes a seed label. The user feedback module further generates a list, the list includes the seed label and a set of related labels based on the seed label. The seed label and each related label include a separate label weight. The user feedback module also identifies multiple media items associated with an associate label. The associate label includes at least one of the seed label or a related label of the first set of related labels. The user feedback module also transmits to the user device a first media item from the multiple media items. The user feedback module adjusts the label weight of the associate label based on a user feedback on the first media item.