A method for improving information exchange in a social network environment. Actions (e.g., copying) being performed on an electronic object (e.g., e-mail) are detected. Furthermore, the entry of the electronic object in a social networking website is detected thereby identifying an association between this electronic object and this social networking website. Rule patterns are identified based on these detected actions and these associations. Indications of these associations are stored in terms of concept nodes in a hierarchical tree using the identified rule patterns. Social networking feeds of interest are then searched using the hierarchical tree as well as a current electronic object of a user (e.g., status message on a social networking feed, e-mail). The user would then be provided an opportunity to repost an information nugget from the current electronic object in one or more of these social networking feeds of interest.