A control circuit detects an opportunity to send a message notwithstanding that no recipient is yet identified and identifies, without user input, a specific recipient from amongst a plurality of possible recipients of the message based, for example, on metadata regarding at least some of the possible recipients using one or more predetermined selection criteria. The control circuit can also determine a domain context for a message as corresponds to such an opportunity and use that domain context along with information corresponding to the message to query an invocation framework that cannot itself natively intuit domain context from the information. Received possible recipients can then be presented via a display to facilitate a user-based selection of one of the recipients.