Systems and methods are provided for a user to generate content that reports social incidents, interests, and/or services. Specifically, a method is provided including subscribing with a server to send and receive information or data regarding a social incident, interest, and/or service of interest to a beneficiary. The method further includes defining a template for a report on the server to capture the information or data. The method further includes viewing and/or retrieving the report submitted by a user (via a client) of the general public that perceived the social incident, interest, and/or service of interest to the beneficiary. The defining the template comprises defining at least one information component that the beneficiary may be interested in receiving from the user regarding the social incident, interest, and/or service, and associating the defined template to the beneficiary.