The invention provides a display method and a display device. The display method comprises: generating a primary image based on image information, wherein the primary image is formed of virtual pixels arranged in a matrix, each virtual pixel is formed by multiple virtual sub-pixels of different colors arranged in one row, in the column direction, the size of the virtual pixel and that of the sub-pixel are the same; calculating a comparison component of each sub-pixel by using primary components of comparison virtual sub-pixels of the sub-pixel; acquiring differences between comparison components of each sub-pixel and other sub-pixels adjacent thereto, if each of the differences between comparison components of the sub-pixel and the other sub-pixels exceeds a predetermined threshold value, determining the sub-pixel as a highlighted sub-pixel; calculating a display component of each sub-pixel by using primary components of sampling virtual sub-pixels of the sub-pixel.