An apparatus capable of displaying a plurality of images while a screen is scrolled, including a processing unit configured to process an image to be displayed on a display unit, a display control unit configured to control the display unit to display a plurality of images processed by the processing unit, a scroll control unit configured to set another plurality of images as display targets to be displayed on the display unit by scrolling the displayed plurality of images, and a control unit configured to control the processing unit to process the plurality of images as the display targets such as to prioritize the processing for an image disposed on an upstream side over an image disposed on a downstream side in a moving direction of scrolled images.